"Outside of a dog, a book is man's best friend. Inside of a dog it's too dark to read."

Groucho Marx

“Knowledge has become the key economic resource and the dominant, if not the only, source of competitive advantage.”

Peter F. Drucker

"Any fool can make things bigger, more complex, and more violent. It takes a touch of genius - and a lot of courage - to move in the opposite direction."

Albert Einstein

“We should not only use the brains we have, but all that we can borrow.”

Woodrow Wilson

“If you don’t have a competitive advantage, don’t compete!”

Jack Welsh, CEO, General Electric

“Above all else show the data”

Edward Tufte in “The Visual Display of Quantitative Information”

"Nobody ever washes a rental car. Without established data ownership, don't expect clean data."

Posted on Oct 24 2013

Actionable Insight from Data

Actionable Insight from Data

In days gone by, business owners were able to determine and anticipate the behaviour and actions of their customers without the requirement for specialised technology. Not only was the data limited in terms of variety of content but the speed in which decisions were expected was days or even weeks and hence "gut feel" based decisions were acceptable and generally reliable.

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