"Outside of a dog, a book is man's best friend. Inside of a dog it's too dark to read."

Groucho Marx

“Knowledge has become the key economic resource and the dominant, if not the only, source of competitive advantage.”

Peter F. Drucker

"Any fool can make things bigger, more complex, and more violent. It takes a touch of genius - and a lot of courage - to move in the opposite direction."

Albert Einstein

“We should not only use the brains we have, but all that we can borrow.”

Woodrow Wilson

“If you don’t have a competitive advantage, don’t compete!”

Jack Welsh, CEO, General Electric

“Above all else show the data”

Edward Tufte in “The Visual Display of Quantitative Information”

"Nobody ever washes a rental car. Without established data ownership, don't expect clean data."




MicroStrategy software enables leading organisations worldwide to analyse vast amounts of data to make strategic business decisions. Delivering actionable information to business users via iPad, iPhone, Android, BlackBerry, and Web, the MicroStrategy platform empowers companies to leverage major technology trends.

MicroStrategy Business Intelligence

Easily transform your big data into intuitive dashboards and reports for greater analytical insights to make informed, data-driven decisions. The MicroStrategy platform makes Business Intelligence faster, easier, and more user-friendly. Enhance productivity, monitor trends and discover anomalies, and forecast business opportunities. MicroStrategy provides a high performance, scalable enterprise Business Intelligence platform capable of delivering deep insight with interactive dashboards and superior analytics to large user populations through Web browsers, mobile devices and Office applications.

Mobile Intelligence

The MicroStrategy platform for mobile apps enables organisations to build a wide variety of essential mobile apps that deliver business intelligence, transactions, and multimedia content.

Through increased user adoption and usage, MicroStrategy Mobile multiplies ROI on existing data warehousing, business intelligence, ERP, CRM, and other information systems.

Cloud Intelligence

With MicroStrategy Cloud, tapping into the benefits of world class BI has never been easier. Deploy applications to thousands of users in weeks instead of years. Dramatically reduce project risks. Cut operating costs and eliminate capital expenditures. And do it without sacrificing anything in application power, performance, and customization.

MicroStrategy Alert

Personalized Marketing and eCommerce for Facebook Fans

MicroStrategy Alert adds marketing and commerce features to your brand's Facebook page to personalize the consumer experience, increase fan engagement and monetize your fan base. Turn fans into friends with highly personalized interactions that are driven by deep fan insight and segmentation. Extend your page to Apple iOS and Android mobile devices with MicroStrategy Alert's mobility features.

Microstrategy Wisdom

Consumer Insight and Segmentation Using Facebook Data

MicroStrategy Wisdom™ allows you to get to know your Facebook app users as well as their friends do. Segment your users based on their interests and motivations. Find out what activities they enjoy, places they like to go, and recent milestones in their lives. Target segments with personalized content, special offers, and recommendations based on who they are, where they come from, and what they like.