"Outside of a dog, a book is man's best friend. Inside of a dog it's too dark to read."

Groucho Marx

“Knowledge has become the key economic resource and the dominant, if not the only, source of competitive advantage.”

Peter F. Drucker

"Any fool can make things bigger, more complex, and more violent. It takes a touch of genius - and a lot of courage - to move in the opposite direction."

Albert Einstein

“We should not only use the brains we have, but all that we can borrow.”

Woodrow Wilson

“If you don’t have a competitive advantage, don’t compete!”

Jack Welsh, CEO, General Electric

“Above all else show the data”

Edward Tufte in “The Visual Display of Quantitative Information”

"Nobody ever washes a rental car. Without established data ownership, don't expect clean data."



NuoDB, the leader in scale-out SQL database technology, was first envisioned by industry-renowned database architect and innovator Jim Starkey in 2008. In 2010 he was joined by enterprise software CEO Barry Morris to launch a company that has re-defined relational database technology to tackle the multiple challenges associated with cloud computing and the rise of global application deployments. Since its founding, NuoDB received its first patent in a record 15 months with a U.S. Patent & Trademark Office finding of “no prior art.” Five additional patents are currently pending.

However at NuoDB, innovation is not an end in itself, but a means to a goal. The goal is to build a database system that scales elastically by simply adding more machines; a database that can be deployed across geographically distributed cloud and datacenter resources; a database system that provides redundancy and continuous availability; a database that can be deployed as a service and managed automatically.Distributed technology is the fundamental building block for every layer of 21st century enterprise infrastructure. NuoDB's durable distributed caching architecture changes the game, enabling the elastic cloud at the database layer, and delivering breakthroughs in service levels and costs.