"Outside of a dog, a book is man's best friend. Inside of a dog it's too dark to read."

Groucho Marx

“Knowledge has become the key economic resource and the dominant, if not the only, source of competitive advantage.”

Peter F. Drucker

"Any fool can make things bigger, more complex, and more violent. It takes a touch of genius - and a lot of courage - to move in the opposite direction."

Albert Einstein

“We should not only use the brains we have, but all that we can borrow.”

Woodrow Wilson

“If you don’t have a competitive advantage, don’t compete!”

Jack Welsh, CEO, General Electric

“Above all else show the data”

Edward Tufte in “The Visual Display of Quantitative Information”

"Nobody ever washes a rental car. Without established data ownership, don't expect clean data."



We believe that the truth lies in data and organisations who aim to base their strategies and decisions on this truth will excel far beyond any competitor. Most organisations have access to considerable amounts of data, yet they fail to utilize it in any meaningful way. By contrast, data orientated organisations who are aggressively leveraging their data in key business decisions and processes, are producing impressive productivity and profitability rates. The market leaders are moving beyond the information age, into an age of insight and foresight.

What is Analytics?
Simply put, analytics is the processing of data to discover and identify meaningful patterns and trends. It relies on the application of statistics, mathematical models and computing power to quantify relationships and to gain insights that are otherwise not apparent. Analytical results are operationalized to ensure people; processes and assets are aligned and optimized to achieve the strategic objectives

Who benefits from Analytics?
Any organisation with data. Businesses can apply analytics to understand their data, anticipate what is likely to happen and act on such knowledge. The typical applications for advanced analytics include:

Customer Insight:

By uncovering hidden insights in your customer data, companies can create personalized experiences to win more valuable customers while reducing costs and increasing customer loyalty.

  • Customer Acquisition: Attract more valuable customers with customer analytic
  • Customer Lifetime Value: Maximize customer profitability through up-sell and cross-sell and retention strategies for customers with a high probability of moving.
  • Customer Loyalty: Retain valuable customers by improving loyalty
  • Social Media Analytics: Unlock the value of customer sentiment in social media

Operational Performance:

Identify bottlenecks within your operational environment and optimise these via automated and consistent activities

  • Claims Processing: Fast track low risks claims and increase customer satisfaction, while reducing the risk of paying out invalid claims
  • Predictive Maintenance: Detect equipment failure patterns and predict future maintenance schedules and costs

Threat and Fraud Detection:

Monitor your business environment, detect suspicious activity, and control outcomes to minimize exposure and loss.

  • Fraud Prevention: Uncover fraud and take action before damages and loss occur
  • Public Safety: Analyze multiple data sources to monitor, measure and predict crime